Carl Warner - 'Foodscapes' Mood Board

I am so interested in trying this out for myself on a much smaller scale. I think this is so unique and different it also looks like such fun but at the same time the results are outstanding and so creative. His work is very fun compared to other food photographers and it is great for advertising purposes as it will defiantly catch the eyes of the public without a doubt, and that's something for myself to bare in mind although I am photographing cakes I could for instance a recipe book the front cover could be more creative to catch the eye of the public as a way of marketing.